OPTIMEAT has launched in the meat market as importer and distributor of frozen foodstuff in the year 2002.
Optimeat has focused from the very beginning in supplying the big meat consumers with the best quality raw materials.
Once Optimeat has increased the volumes of his aquisitions, he also diversified his portofolio of goods, which today comprises: pork, beef, lamb, mutton and poultry, along with potatoes and frozen vegetables.
In the year 2006 Optimeat opens his own coldstore, provided with modern equipments and approved for trade within the European Union and he develops his own distribution net within the whole territory of Romania.
As soon as Optimeat extends his range of products, along with the logistic facilities, Optimeat covers a more diversified market and today, his portofolio of clients comprises all the market sectors in the field: meat processors from all the categories, wholesalers, chains of supermarkets and hypermarkets (METRO CASH & CARRY, REAL, AUCHAN, CORA…) outlets from the traditional retail, hotels, restaurants and catering.
The commercial policy of Optimeat continues the basic activity of the company: supplier of raw materials for the meat industry and food supplier for the commercial sector , along with new orientations, such as:
- implementing an investition in the production of refrigerated pork, beef, mutton and poultry cuts
- identifying new clients from the country and from the European Union
- increasing the volumes and the variety of products dedicated to the retail market
- focusing in new assortments out of the range of the Premium products and promoting them in the market
- promoting new products from the categories fish, potatoes and frozen vegetables
Optimeat has developed in the sense of the tradition and he has accumulated the financial force, fact that has brought him stability in the Romanian market, as well as the attention and the respect of the partners from abroad.
Due to the experience and the force accumulated, and having a professional and experienced team, Optimeat is prepared to respond positively to the challenges of a market in a continuous evolution.